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Jonathan Antin: The Secret to Making More Money this Holiday Season

Running a successful salon is nothing new to Jonathan Antin.  We sat down with Jonathan to find out how he makes the most of the holidays at Jonathan & George Salon.

When should a salon owner begin to think about gift cards?
Yesterday! It’s almost December!  The holidays are just around the corner 60% of consumers request gift cards for holiday gifts. There’s nothing better to give a gift card with a couple of beauty services for your friend or significant other to help them look and feel their best. MINDBODY doesn’t charge you fees to use or redeem gift cards. They also have online gift cards – so no excuses, people!

How does your front desk handle gift cards?
The front desk swipes it like a credit card or redeems it from the customer’s phone, and it’s literally that simple.

What’s your favorite part about gift cards?
Gift cards are amazing and so easy. Your customer comes in and they can buy one or 10 services on a gift card. Gift cards fit anyone’s budget.

Do you see an increase in customer traffic because of gift cards?
Absolutely. It’s an incredible way to build your business. Investing in gift cards for your business should be at the TOP of your to-do list.  The most powerful way to attract new clients to your salon continues to be through word of mouth, or personal referrals. Gift cards are essentially that - in a different form! 

Thank you, Jonathan!

Join us next Monday at 10 AM PT on a Twitter feed near you for Jonathan’s next #AskJonathanAntin Twitter Chat. Click here to follow Jonathan on Twitter so you don’t miss out!

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The next time you’re in Beverly Hills, give yourself the ultimate luxury with a visit to Jonathan & George Salon.

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