An effective point of sale system is essential to moving product, and pitching it to every single client is equally important. Jonathan offers a few tricks for finding the right moment in their experience. “Put everything into it. No matter what anyone says, follow your heart. Not your mind, because it’ll give you all kinds of reasons to quit. And you make it happen. Nobody else does. So take the leap of faith, and remember: perfect hair is what it’s all about.” - Jonathan Antin Jonathan Antin is a paid endorser of MINDBODY.