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Jonathan Antin’s Advice to Salon Owners: First Impressions

Expert salon management means wowing your clients way before they ever get in the chair. Jonathan shares his tips on creating the best client experience, top to bottom.

“Put everything into it. No matter what anyone says, follow your heart. Not your mind, because it’ll give you all kinds of reasons to quit. And you make it happen. Nobody else does. So take the leap of faith, and remember: perfect hair is what it’s all about.”
- Jonathan Antin

Learn about Jonathan's bold move that changed everything:

WATCH THE EXTENDED CUT VIDEO