Attention spans are getting shorter. The amount of time we’re able to hold on to a thought has dropped from 12 seconds in 2000 to a mere 8 seconds in 2015, according to a study by Microsoft. This means that when it comes to marketing your business, there’s even less time to take a “see-what-sticks” approach. Your efforts should be targeted and analyzed, which is why we created the Client Acquisition dashboard.
The dashboard lets you create and evaluate the most effective marketing strategies for your business. As you boost your efforts with creative campaigns and compelling intro offers, these four sections of stats and tools will help you see what’s working. Plus, we’ve added a banner on the dashboard to help you learn about new features and partnerships we’ve introduced to help bring new customers to your door.
Here you’ll see the numbers that matter most: bookings, sales, intro offers sold and new clients. Each chart is divided into In Person, Your Branded App (if applicable), MINDBODY App, Partner Network (e.g. Google Reserve) and Online results, so you can see how clients are interacting with your business. Let these insights direct where you focus more of your marketing. For example, if you notice a decline in online sales, it could be a good time to revamp your website and social media strategies.
Intro offers are a great way to bring new clients through the door. In fact, we’ve seen that MINDBODY businesses that have intro offers attract an average of 45% more clients each month than businesses that don’t. Promoted intro offers give your offers extra visibility by putting them in the Deals Near Me section on the MINDBODY app. Your offers (“deals” in the app) are displayed front and center to people nearby who are looking for services like yours.
In this section of the dashboard, you can create a new intro offer instantly—here are some tips to get you started. As you’re setting up your “deal,” be sure to check Sold Online and Promote in MINDBODY app to give your intro offer that added visibility in the MINDBODY app. You can use the dashboard to see how many offers your sold, what that meant for your sales, as well as how many of the customers that bought a deal came back again. This means less guessing and more proof of what’s working for your business.
When the box under Promoted on the dashboard is checked, all of the intro offers that you sell online will automatically be promoted in the app. Promoted intro offers have fees, which means it will cost you nothing if it doesn’t produce results.
There’s no denying it: We live in a mobile world. More and more, customers will be discovering your business on their phones, and then booking and buying services with just a few taps on the MINDBODY app. Once you start promoting offers in the app, check out this section of the dashboard to see how well they’re selling.
Happy with what you see? Awesome! If your numbers aren’t where you’d like them to be, then it’s back to the drawing board. Even the tiniest of details could affect the success of your intro offer. For example, “charm prices”—prices that end in -9 or -99—are subconsciously more appealing to consumers. (Your $100 offer could be more enticing if it were $99.)
Reputation and Engagement
In a study released by BrightLocal, 88% of consumers read reviews to determine the quality of a local business, and 72% say that positive reviews make them trust a local business more. So, the ratings and reviews that your clients leave on your business listing in the MINDBODY app could be one of your most powerful marketing tools.
Check out the Reputation and Engagement section of the dashboard to see how many people love your business, and what they’re saying about it. The more Favorites and five-star ratings you have, the better, so encourage your clients to leave reviews and let them know that you appreciate it. Remember: your clients can always go back and update their feedback, so don’t miss out on the opportunity to improve an opinion if a concern or complaint is aired.
The Client Acquisition dashboard gives you the insight you need to create effective marketing strategies, leverage the power of the MINDBODY app, and keep your finger on the pulse of client engagement. Click your Home tab to get started today.
This blog post was originally published in December 2015.