Nina and her husband Michael left successful careers to follow their love of yoga. “Our jobs were so stressful. After having our son, we realized we needed something that would allow us to be the parents we wanted to be. That’s when we decided to open our own studio: Black Label Yoga.”
Since opening in 2012, Nina and Michael have been able to increase their revenue by 146,56%, increase their automatic monthly billing to account for 43,88% of their revenue, and successfully gain customer loyalty, with almost 70% of their members coming back.