With millions of users, the MINDBODY app offers a lot of exposure, and we want to help you take advantage of it. You’ll want to make sure your site is optimized so that it’s easy for customers to book, buy and interact with your business through the app.
First things first—make sure your business is set up to display in the app and check your geolocation so that customers have no trouble finding you.
Next, let the MINDBODY app work for you. Here are some things customers can do on the app (and how you can make it easier for them):
Browse, book, buy, repeat
Find a great deal
Share with friends
See the schedule quickly
When customers visit your business profile, you want your services to be front and center. To display them in the app, you’ll need to enable online booking in your MINDBODY site. Next, make sure that all of your descriptions (classes, events, appointments—even your staff bios) are complete, accurate and up to date. Customers—especially app savvy ones—like to do research before committing, so the more quality information you have listed, the more likely they are to choose your business.
For your existing customers, the MINDBODY app gives them an easier way to check and manage their schedules—it's the most popular feature in the app. After someone uses the MINDBODY app to book services, they can choose to automatically sync their personal calendars, reducing the chance of no-shows. Additionally, your customers can cancel and reschedule right from the app, so that it opens up a spot for someone else.
Once a customer books once with you, your business is added to their favorites page within the app to keep it top-of-mind for the next time they want to book. If they’re a regular, they can save your business to the home screen of the app for even easier access.
Special offers drive customers to your door, and the MINDBODY app provides an effortless way for you to market them. You can choose to promote your intro offers in the Deals Near Me section, making them available to new customers who are searching for a service like yours nearby.
You can also display your deals on your business profile in the app. These deals pull from the introductory offers set up in your MINDBODY site. But don't worry—you have the option to sell them to both new and existing customers. We've got some tips for setting up introductory offers.
After a class or service booked on the MINDBODY app, it automatically asks the customer to rate the experience and write a review. These reviews appear on your business’s profile in the app, so the more, the better. Customers can also share your business page (or even a particular class or appointment) with their friends through text message, Facebook, Twitter and other social media sites—all the more reason to make sure your listing and descriptions are up to date!
If your customers have Apple iOS 10, they can use the new widget to see what they’ve booked without having to open the app. The widget will show them what’s coming up on their schedule, or prompt them to book something if it’s empty.
With just a little bit of planning, you can offer a better experience for customers booking and buying with you through the app. You work hard on your business every day; it’s time to let the MINDBODY app do a little work for you.
This blog post was originally published in May 2015.