Mother’s Day gift panic is likely setting in right now. Give your customers a break and offer a unique gift option with Mother’s Day packages. In a way, they’re a gift for you, too, bringing in new customers and encouraging a day of celebration at your business.
A package combines services and products in a bundle that customers can purchase all at once and at a discount, if you wish. First, you’ll need to decide on the packages you’ll offer. Since not all moms are the same, you might want to sell a few different packages so that your customers can find the perfect fit. One popular idea is a mother-daughter package that includes a day of services for two at your spa or studio. Or, you might try a mom-to-be package that includes a prenatal massage or yoga class. Another thing to think about is encouraging your customers to give a gift that will last more than just a day. You might include a multi-session pricing option—for example, a five-pack of private yoga sessions—as part of your package.
Next, you’ll need to make sure that all of the pricing options for the items you want to include in the package are set up. If you need to, take a moment to review setting up pricing options and memberships and products.
Now, you’ll create the package. On the Add a New Package screen, just enter the package name and begin adding your items to the package by selecting them from the drop-down menu.
You can add a percentage discount, which will apply to the package as a whole. Then check the “Sell online” box and enter a description, so that your clients can purchase the package from your Online Store. Click Add, and all you have left to do is start promoting it. Create a link to the package from your Links & Shortcuts screen, and market away on your website or social media.