How well do you know the 3.5 million MINDBODY app users? Read the infographic below to discover how often they work out, how much they spend monthly on the app and even how loyal they are.
Fit, Driven, and Social sections:
Source: Survey of MINDBODY app users, August 20 – September 1, 2015.
“In 2016, app users spent an average of $185 a month through the MINDBODY platform.”
Source: Based on purchases made through the MINDBODY platform, January 1 – February 29, 2016.*
“MB App users spend 2x more money at each MINDBODY business they visit.”
Source: Based on purchases made through the MINDBODY app, January 1 – 31, 2016.
“MINDBODY app users who purchase intro offers become loyal, repeat customers 50% of the time.”
Source: Based on purchases made through the MINDBODY app in the two–year period from July 1, 2014 – June 30, 2016.*
Fitness Multi-pass Platforms
“Fitness multi-pass users tend to shop around. Only 6% become full-paying customers.”
Source: Association of Fitness Studios Staff (2015). “2015 Fitness Studio Operating & Financial Benchmarking Report.” Association of Fitness Studios.
“Fitness multi-pass services typically charge up to 50% per offer sold.”
Source: O’Brien, Sara Ashley (April 30, 2015). “ClassPass: We’re a friend, not a foe, to fitness studios.” CNN Money.
*Data edited for clarity on August 31, 2016.