When Small Businesses Go Big

In today’s economic climate, your dollar must go further than it did 10 years ago. If you’re a small business owner, that’s especially true, making it even harder to compete with the Big Guys in your industry. Harder, but not impossible, because you have always had something they don’t: the ability to give every client a “personal experience.”

As you grow your business, it’s imperative that you are always thinking of ways to keep that “personal experience” real for your clients, no matter how big or fast you grow. Keeping your “small business feel” can be more labor-intensive than you might think, so you’ll need to clearly identify how far you can stretch your time and resources.

  • Having opened a new location, how can you be two places at once?
  • If your sales numbers are increasing exponentially, how can you personally show gratitude to all of your customers?
  • How can you shake every client’s hand if you don’t know their name?
  • How can you establish rapport if you don’t know what your clients like to do in their spare time, where they work, how their kids are doing, etc.? 

The key to maintaining your business’s “personal experience” is to carefully map out your growth:

  • Determine your process for growth. What kind of growth do you want to pursue? Space expansion, relocation, more clients, more services?
  • Identify what has made your product/service so highly sought after. What sets you apart? Do you offer more than that personal touch?
  • Outline how you can adapt the “personal experience” and other elements you’re known for as you scale your systems and operations to accommodate your growth – and prepare in advance.

Join me at the BOLD MINDBODY Conference this October to explore these issues in more depth, including specific tips on how to reexamine your marketing, pricing structure and client retention strategies as you grow.

Making Your Small Business Big: Keeping Your Small-Biz Feel
Monday, October 13: 10:15AM

Rory is the CEO of Fitter Faster Stronger Ltd. in Ireland.