Giraffes and the Power of Facebook Marketing

It’s not often that you can learn a business strategy from a riddle and a giraffe, but with a riddle going viral on Facebook now’s your opportunity. If you haven’t seen the riddle, which was originally posted by video blogger strugsnotdrugs, it goes something like this:

“3:00 am, the doorbell rings and you wake up. Unexpected visitors. It's your parents and they are there for breakfast. You have strawberry jam, honey, wine, bread and cheese. What is the first thing you open?”

If you guess the wrong answer to the riddle, you’re required to change your profile picture to a picture of a giraffe. While we won’t tell you the answer to the riddle, we will tell you how you can use the basic premise of this trend to market your business and find new clients.

With recent changes to Facebook’s newsfeed, it’s easy to miss a status update or a special deal that you only share once. If your social marketing strategy involves publishing content to a Facebook page, you’re missing a big opportunity to reach new levels of customers: through profile pictures.

The Facebook riddle has spread because users are wondering why their friends’ profile pictures are suddenly pictures of giraffes. In order to end their confusion, they click on their friends’ profile, scroll down a little bit, and then find the riddle. By using your profile picture—and your customers’— as a marketing tool, you can increase the amount of people seeing your content.

There are many different ways to do this, including creating a graphic of your latest special or offer and asking clients to share a photo of what inspires them, or even something as simple as asking your current customers to make it their profile picture for a week.

In order to market this way, you’ll need to make sure that your graphic is intriguing and makes a Facebook user want to click on it. Make sure that you have a place for users to go to from the picture, either by attaching a link in the description or having text in the photo itself.

If you try this marketing tactic, let us know how it works for your business.