Blogs are among the best free marketing tools you can use for building your business. Why? Because search engines use words to find articles, websites, blogs—well, anything on the Internet. It’s all about words. When you post a blog, you’re adding new keywords, and therefore new ways for people to find you.
Here are some other great benefits blogging for your business can offer:
Increase your number of shares
Thinking stock options? Try social media. Blogs are often shared across social platforms like Facebook, Twitter, Pinterest and so on. The more opportunities you give readers to pass your information along, the better. This means more people reading your content, and more traffic being driven to your site.
Increase your ranking
As mentioned earlier, more words means more traffic. And more traffic means a higher ranking. Every time someone clicks on a page connected to your domain (e.g., home, about us, blog, etc.), the search engine bots are paying attention. The best part is, so long as you keep blogging, your ranking can easily rise to the number one slot without having to directly pay for it.
Increase your number of leads
Blogs are meant to entice readers with just enough information to leave them wanting more. Then end with a call-to-action that sends your readers directly to your website. Whether it’s a free white paper, fact sheet or webinar, your goal is to keep your readers coming back for more.
Increase your understanding of your audience
One of the great things about blogs is the ability to engage your audience. By allowing your readers to comment on content, you gain a better understanding of their wants, needs and interests. Blogs are also an effective way for business owners to test ideas or content on their audience before using it in campaigns.
Increase customers’ awareness
Answering questions before they’re asked helps drastically reduce the number of email and phone call inquiries received. It also prevents clients from venturing elsewhere to find answers. The longer you keep a potential customer on your site, the likelier that customer is to make a purchase.
People love getting things for free, especially information. Blogs are a great way to get your business the exposure it needs, attract new customers and learn more about your audience. It’s also a great way to establish you as the go-to expert in your field while promoting your business.