You’ve heard the old adage, “A picture paints a thousand words.” In this case, pictures are teaching poses, attracting new students and offering effective solutions. Meet Anna Norman, the Studio Manager for Mala Yoga in Brooklyn, New York. She loves using Instagram for her business, and in a recent interview, she shared a few key reasons why.
Share tricks and tips
Pictures are a great way to show people what you’re up to and, in Anna’s case, offer snapshots of pose modifications. “If you have a tight Achilles, try adding a blanket under your back foot in Warrior 1. If your wrists hurt in crow pose, we’ll show you how to do the pose on your back instead.” Showing yogis alternate options keeps them excited about yoga and encourages them to keep at it.
Regardless of your industry, images are a powerful tool to motivate and inspire new and existing customers to do something they may not otherwise do. For example, if you’re in the fitness industry, post images of proper form and technique for different moves that people have difficulty executing. If you own a day spa and offer wellness services, show people how they can take care of their skin and relax their muscles with do-it-at-home treatments and tips.
Entice viewers with freebies
The best way to get your website bookmarked is to give people valuable freebies that promote you as the expert in your field. Because over half of the population is identified as visual learners (65%), Instagram is an excellent tool for this.
“Your images don’t have to be perfect,” says Anna. “We don’t always have great lighting and sometimes shoot our pictures on an iPhone, but that doesn’t mean we don’t have something worthy to offer.” Take pictures of things your customers will find useful, inspirational and interesting, and start sharing.
Make your business relevant
Millions of viewers go online everyday to get connected using social media. “A large percentage of our Instagram followers are people we haven’t met,” says Anna. “We try to tie our posts into what’s going on in the world. For example, after the Brooklyn Half Marathon, we dedicated several posts to teaching our followers how to release and stretch out their legs after a big run.”
Current events are opportunities for you to make your business relevant to your audience. Keep track of what’s happening both nationally and locally and find a way to make your products or services the solution to an existing problem.
Social media is a great way to reach a large audience with minimal effort. It’s reported that 72% of all Internet users are active on social media and 71% access social media from a mobile device. With an audience that large, it would be silly not to take advantage of it. Ask yourself What kind of imagery can you offer your audience to help inspire, engage and teach them what only you can offer?