Marketing to today’s savvy consumer requires a strategic approach on multiple fronts: SEO, email, social media, mobile, advertising, review sites and more. In this session, MINDBODY’s marketing maven will explore various marketing tools, including those already in MINDBODY sites, to help you identify the best ways to attract, engage and keep your future clients.
Most successful businesses have figured out that service and satisfaction are just as important as offerings and cost. In this session you’ll explore the steps necessary to differentiate your business in a crowded market with a great customer experience.
The MINDBODY team is built around a common vision, culture and goal. This session will help you do the same. Learn how to build a dynamic and loyal team that will champion your brand in every customer interaction. We’ll cover hiring, training, staff management and more. This session is back by popular demand from BOLD 2015!
If accounting makes you feel like you’re in the dark, you are not alone. With limited resources, we’re challenged to do more with less, making it difficult to stay profitable. This course will help you assess your financial situation to help you make decisions that are best for your business.
Discover the secrets of marketing on a shoestring budget and take your brand to the next level. This session will provide tips for successful PR strategies such as community involvement, social media engagement and more. Learn how to make PR fun and affordable while increasing your income and outreach.
Sales is how your customers connect to the products and services your business provides. More than that, it’s what keeps your business going. Learn best sales strategies, how to create a sales process and how to use MINDBODY for sales communications and follow-up.
You work hard to create a home for your clients within your studio. If you’re looking for ways to strengthen local ties beyond your walls, this session will provide tips to get started. Business owner and UFC fighter, Tyron Woodley, will share his experiences giving back to his community in Ferguson, MO.
Have you maxed out your current space or hit a revenue plateau? Join us for an interactive discussion led by MINDBODY clients about successful revenue streams they’ve developed outside of the norm. From strategic partnerships to online video conferencing, their ideas may spark the inspiration you’ve been looking for.
Learn strategies, tips and tricks from an email marketing expert. This session will go beyond subject lines–covering targeting, content that works, strategy and designing for mobile and more. Get all of your email marketing questions answered here.
Whether posted on Yelp, Facebook or the newest app, the influence of online reviews is only increasing. Now is the time to develop a strategy that incorporates online reviews into your plans for growth. This presentation is about lessons learned, successes earned and embracing the reality of online reviews.
Selling your services is essential to the health of your business. In this session you will move beyond any negative perceptions around selling to discover that sales equals passion. You’ll learn how to uncover the secrets to selling in ways that emphasize your clients’ wellbeing and convey your passion at the same time. This session is back by popular demand from BOLD 2015!
Crack the code of modern marketing with the power of content: build your audience first, then create your product. Whether you’re a fitness start-up, a service provider or an established business struggling with traditional marketing, this session offers a step-by-step process for providing people with the exact solutions they’re looking for.
Understanding data trends within your industry is crucial for any business to stay relevant in today’s economy. Imagine if you could identify what elements drive revenue growth and engagement. In this session, we’ll explore industry data to examine what variables fuel lead generation, sales and attendance through the use of analytics.
Leaders create a shared vision with their employees. Then they align the business around bringing that vision to life. In this session, you’ll learn how to build a powerful vision for your business and then engage your team in implementing the strategy and tools to execute on that vision. Back by popular demand from BOLD 2015!
Running a fitness business requires attention to various legal issues. In this informative class, you will review 1) contracting with clients, instructors, employees, partners and landlords; 2) insurance risks and coverage; 3) protecting intellectual property; 4) complying with laws and regulations; 5) expanding your business; and 6) selling your business.
Social media has taken over the fitness world: 96% of consumers start their search online and through social media. Learn how to turn your staff, instructors and clients into social media ninjas! Discover which platforms are the hottest for your business and how to build a community of followers and brand ambassadors.
Building your business means understanding your current market and past success while making sure that you are relevant, exciting and pushing boundaries. This intersection can be hard to find as many tend to swing one way or the other. In this session, we’ll walk through examples of businesses that have found the perfect balance.
Clients can break up with you at any time. So, what does it take to keep them loyal? Personal connection. In this session, you’ll discover thoughtful ways to connect with your clients throughout their week—even when they’re away from your gym or studio.
Marketing brings people in the door; retention strategies keep them coming back! This session will outline simple, proven strategies in customer service, as well as staff incentives and “win back” campaigns that are easy to implement immediately.
Today’s businesses come in all shapes, trends and sizes. No matter what, your brand needs consistent, engaging and thoughtful 360-degree marketing practices to keep up with the competition. In this session, you’ll get practical advice to help you shift your brand in the direction of your dreams.
As a studio owner, it’s likely that you’re an expert in one of the 4 P’s of marketing— product. But without the right pricing and promotion strategies, attracting the right customers to experience your products and services is much more difficult. This session will review different customer segments, and how to target each one using pricing and promotion.
Wellness expert by day, rock star by night, Sadie Nardini knows the secret sauce needed for ensuring success. In this session, she’ll share 10 tried–and–true techniques for attracting greater and more meaningful abundance as you pursue your passions. From how to “become the icon of your truth” to “creating conscious freedom,” Sadie’s techniques will help you focus on building a clear, creative and unique career doing what you love.