Strategic Marketing

Overview

Analysis Report

Marketing is something that every business needs, but not something that all business owners want to spend a lot of time and money doing. You’d rather spend your time running your business, not marketing it. MINDBODY enables you to easily use marketing tools that are vital for your business. Run reports that can help you answer the why and how. Engage your customers with emails, surveys and newsletters. Automate your marketing efforts so that you can focus on running your business and building your business at the same time.

Whether your business is large or small, it can be a challenge to attract and retain clients. MINDBODY provides powerful marketing reports to give you insight into the clients you want. Find your most popular products, services, and instructors. Find who is not returning to your business; then get their contact information to send personalized promotions. Find and reward clients who have referred others to you. By having all of your information in one place, you can use our technology to pinpoint every opportunity and capitalize on creative ideas.

Keep your business at the forefront of your clients’ minds with regular newsletters and email blasts. eNewsletters are a cost efficient way to keep your clients in the know about what’s going on at your business, and eBlasts are perfect for sending out incentives to drive more business to you. Use emails and newsletters in conjunction with MINDBODY reporting to make target marketing easier and more effective than ever before.

MINDBODY software can help your existing marketing efforts be more efficient and effective, and give you the tools and resources needed to expand your marketing expertise. Strategic marketing doesn’t need to take up all of your time to be successful, and it can make the difference between a surviving business and a thriving business.

Understand Your Clients

You store valuable information about your clients, ranging from contact information, purchases, attendance records, and more. But that information can be hard to compile and understand so that you can use it to better market your business to your clients. By storing all this information within your MINDBODY software, you keep track of it in one place. MINDBODY reports access this information for you and give you the ability to quickly and easily gather and interpret it. MINDBODY gives you access to run more than 70 reports with titles such as:

No Return Report

Client Retention
Best Sellers
Big Spenders
Promotions
Referrals
Last Visit
No-Return
Sales Forecasting
Retention Management
Attendance with Revenue
Average Revenue Analysis
Visits Remaining
Cancellations
Sales by Category
Membership Statistics
Mailers
Online Metrics

For example, run a No-Return report to generate a list of clients who have not visited your business in a month. Then generate a list of each of those clients’ emails using the Mailers report to send them personalized promotions, incentives, and coupons, and give them a reason to come back! Or run the Referral report to see which clients have referred other clients, and then send them a thank you email with a special coupon just for them!

Our reports are designed to help you to obtain a deeper understanding of your client base. And when you understand your clients, that is when your marketing efforts truly become effective.

Email Marketing

Email is the fastest, most cost-efficient way to reach out to your clients. Email newsletters and eBlasts are a great way to keep your clients thinking about your business, to create long lasting relationships, and to inform them of upcoming events, news, and promotions. MINDBODY is a great tool to gather the email addresses of all of your clients, as well as to obtain the emails of just a specific, targeted subset of clients.

But, for those of us who aren’t HTML wizards, creating eye-catching and captivating emails is easier said than done. MINDBODY has partnered with Constant Contact, an award-winning email marketing company, so that you can easily synchronize your MINDBODY client list with your Constant Contact email lists and create professional looking emails quickly and easily. And, once your email is sent, Constant Contact gives you the ability to track important statistics such as who has read your email (and more importantly – who hasn’t!), and who has clicked on what links within the email.

Create a happy birthday email campaign and send to clients on a monthly basis. Create Welcome email blasts and send it out to clients who joined that week, and then send a follow-up survey a month later. Create monthly newsletters and fill them with the articles and recipes that MINDBODY provides our Constant Contact subscribers. Or, create a promotion email and send it out to all clients on a particular class roster. All this and more can be done using MINDBODY and Constant Contact.

Click here to learn more about how Constant Contact works with your MINDBODY software to make email marketing a breeze.