Powerful business analytics
MINDBODY’s skin salon software integrates many different aspects and features into one unit. Because all features are tied together, you are able to run and cross-reference many different analytical reports. These will give you unique insights into your business, show you what’s working and lead to the discovery of missed business opportunities.
Find your best sellers and your big spenders
What was your most popular service in June 2008? Who are your top-50 clients? Ever wanted to test the 80/20 rule? MINDBODY offers both a Best Sellers and a Big Spenders report so you can quickly find answers to these (and other) questions.
Target marketing made easy
MINDBODY offers many features that help your marketing efforts. For example, Client Indexes allow you to record customized demographic information about each client. You can even require that certain Indexes be completed when you add a new client. Use these to easily pull specific client lists for targeted email and marketing campaigns.
Analyze and increase client retention
It’s easier (not to mention cheaper!) to retain existing clients than gain new ones. MINDBODY’s Retention report lets you quickly see your retention rate. Even customize this report to analyze the success of a particular promotion. Our No Return report identifies regular clients who have dropped off the map, and our Last Visit report shows you when it happened. But don’t stop there! MINDBODY lets you easily pull the email addresses of these clients and send them a specialized promotion to regain their business.
Client referral analysis
When you spend money on marketing efforts, you want to track your return on investment. To do so, run MINDBODY’s Referrals report. This report shows you how each of your clients heard about your business: a search engine, a radio ad, the newspaper, etc. If they were referred by another client, you can even specify and reward that particular person.
Analyze your attendance patterns to understand growth
MINDBODY’s Attendance Analysis report allows you to analyze attendance by time of day, by day of the week, by service sold, by skin therapist or by client. This report helps you understand the largest contributors to your business’ growth – which is valuable knowledge to have in order to continue growing.
Prospect tracking and sales forecasting
If your business employs a sales team, you need a Customer Relationship Management (CRM) software to track potential clients (or “prospects”). MINDBODY offers prospect tracking to mark the likelihood that any particular prospect will become a client. In turn, you will be able to forecast the sales you expect to see in the future from these “not-yet-clients.”
