Powerful business analytics
MINDBODY’s health club management software integrates many different modules and features into one unit. Because all features are tied together, you are able to run and cross-reference many different analytical reports. These will give you unique insights into your club’s operations, show you what’s working and lead to the discovery of missed business opportunities.
Membership billing reports
Your club’s memberships are its lifeblood. You need powerful reports that help you analyze your members. MINDBODY’s AutoPay reports show you what you’ve made, what membership charges have been declined (and why) and the amounts you can expect in membership revenue for future dates.
Find your best sellers and your big spenders
What was your most popular service in June 2008? Who are your top-50 clients? Ever wanted to test the 80/20 rule? MINDBODY offers both a Best Sellers and a Big Spenders report so you can quickly find answers to these (and other) questions.
Target marketing made easy
MINDBODY offers many features that help your marketing efforts. For example, Client Indexes allow you to record customized demographic information about each member (i.e. What is their primary fitness goal? Favorite sport? Weight? Fitness level?). You can even require that certain Indexes be completed when you add a new member. Use these to easily pull specific client lists for targeted email and marketing campaigns.
Analyze and increase member retention
It’s easier (not to mention cheaper!) to retain existing members than gain new ones. MINDBODY’s Retention report lets you quickly see your retention rate. Even customize this report to analyze the success of a particular promotion. Our No Return report identifies regular members who have dropped off the map, and our Last Visit report shows you when it happened. But don’t stop there! MINDBODY lets you easily pull the email addresses of these members and send them a specialized promotion or motivating email to regain their business.
Client referral analysis
When you spend money on marketing efforts, you want to track your return on investment. To do so, run MINDBODY’s Referrals report. This report shows you how each of your members heard about your business: a search engine, a radio ad, the newspaper, etc. If they were referred by another client, you can even specify and reward that particular person.
Analyze your attendance patterns to understand growth
MINDBODY’s Attendance Analysis report allows you to analyze attendance by time of day, by day of the week, by service sold, by staff member or by client. This report helps you understand the largest contributors to your business’ growth – which is valuable knowledge to have in order to continue growing.
