Powerful business analytics
MINDBODY online franchise management software gives each of your managers 70+ reports to analyze the performance of their location. It gives you, the franchise owner, a powerful Corporate Dashboard to see, at a glance, how your franchise is doing as a whole. And because MINDBODY integrates many different modules and features into one unit, everything is tied together. This makes it easy for you and your managers to run and cross-reference many different analytical reports. These will give you unique insights into your franchise, show you what’s working and lead to the discovery of missed business opportunities.
Corporate Dashboard
MINDBODY’s Corporate Dashboard allows you to run reports on all locations within your franchise umbrella. These reports include sales, gift cards, memberships and more. The Dashboard allows you to pull valuable information from every location in just seconds, giving you a birds-eye view of how business is doing.
Find your best sellers and your big spenders
What was your most popular service or retail product in June 2008? Who are your top-50 clients? Ever wanted to test the 80/20 rule? MINDBODY offers both a Best Sellers and a Big Spenders report so managers can quickly find answers to these (and other) questions.
Target marketing made easy
MINDBODY offers many features that help your marketing efforts. For example, Client Indexes allow you to record customized demographic information about each client (i.e. age range, area of interest, location – whatever your franchise considers important). You can even require that certain Indexes be completed when a new client is added. Use these to easily pull specific client lists for targeted email and marketing campaigns.
Analyze and increase client retention
It’s easier (not to mention cheaper!) to retain existing clients than gain new ones. MINDBODY’s Retention report lets managers quickly see their location’s retention rate. Even customize this report to analyze the success of a particular promotion. Our No Return report identifies regular clients who have dropped off the map, and our Last Visit report shows you when it happened. But don’t stop there! MINDBODY lets you easily pull the email addresses of these clients and send them a specialized promotion to regain their business.
Client referral analysis
When you spend money on marketing efforts, you want to track your return on investment. To do so, run MINDBODY’s Referrals report. This report shows you how each of your clients heard about your business: a search engine, a radio ad, the newspaper, etc. If they were referred by another client, staff can even specify and reward that particular person.
Analyze your attendance patterns to understand growth
MINDBODY’s Attendance Analysis report allows your managers to analyze attendance by time of day, by day of the week, by service sold, by staff member or by client. This report helps each location understand the largest contributors to its growth – which is valuable knowledge to have in order to continue growing.
