Powerful business analytics
MINDBODY’s online dance studio management software integrates many different modules and features into one unit. Because all features are tied together, you are able to run and cross-reference many different analytical reports. These will give you unique insights into your business, show you what’s working and lead to the discovery of missed business opportunities.
Target marketing made easy
MINDBODY offers many features that help your marketing efforts. For example, Client Indexes allow you to record customized demographic information about each student (i.e. age range, style of dance, skill level). You can even require that certain Indexes be completed when you add a new student. Use these to easily pull specific student lists in order to send targeted email and marketing campaigns.
Analyze and increase student retention
It’s easier (not to mention cheaper!) to retain existing students than gain new ones. MINDBODY’s Retention report lets you quickly see your retention rate. Even customize this report to analyze the success of a particular promotion. Our No Return report identifies regular students who have dropped off the map, and our Last Visit report shows you when it happened. But don’t stop there! MINDBODY lets you easily pull email addresses and send a specialized promotion to regain their business.
Student referral analysis
When you spend money on marketing efforts, you want to track your return on investment. To do so, run MINDBODY’s Referrals report. This report shows you how each of your students heard about your business: a search engine, a radio ad, the newspaper, etc. If they were referred by another student, you can even specify and reward that particular person.
Find your best sellers and your big spenders
What was your most popular service or retail product in June 2008? Who are your top-50 students? Ever wanted to test the 80/20 rule? MINDBODY offers both a Best Sellers and a Big Spenders report so you can quickly find answers to these (and other) questions.
Analyze your attendance patterns to understand growth
MINDBODY’s Attendance Analysis report allows you to analyze attendance by time of day, by day of the week, by service sold, by staff member or by student. This report helps you understand the largest contributors to your business’ growth – which is valuable knowledge to have in order to continue growing.
