MINDBODY University

Make your business more successful in 2008: Give yourself the gift of MINDBODY University

MINDBODY University is a three-day intensive to learn how to run your business more successfully, productively and profitably using MINDBODY.

MINDBODY University is taught by MINDBODY CEO and Founder Rick Stollmeyer, CSMO Robert Murphy, MINDBODY University Director Roxanne Banta, Beverley Murphy and senior MINDBODY Technical staff. In this intensive you will:

Receive extensive hands-on training and learn how to maximize your use of MINDBODY
Use one-on-one sessions with our senior staff to address specific needs of your business
Learn business theory and best practices to increase revenues and run your business more effectively
Network with your peers, get inspired and transform your business.

Course Enrollment Fee: $800 for 1st person. Additional staff from same organization pay $500.

EARLY BIRD DISCOUNT: Register 8 weeks in advance and pay only $600 for the first attendee, and $350 for each additional attendee from the same business.

*Pricing includes all conference sessions, plus a one-on-one session with MBU Faculty and a user's manual. Meals and accommodations are not included.

FAQs

Q. How do I register for MBU?

A. Please make sure your registration is complete and your spot at MBU is confirmed before booking travel and accommodations.

Sign up and pay your registration fee. This can be done online (see instructions below) or you can call Roxanne Banta at 805-476-2708.
Complete the Online Registration Survey. This survey will only take about 10 minutes to complete and will ask you questions about your business, how long you have been using MINDBODY and other important questions to help us provide the best MBU experience. You will receive a link to this survey with your registration receipt. This survey must be filled out to complete your registration.
Finalize registration with a follow-up phone interview with Roxanne Banta. Registration is not complete until you have had your phone interview.

Q. How do I purchase MBU Online?

Click the “SIGN UP.” button on any of our MBU pages, or click here. You may login with the login information you use to schedule technical support appointments with our staff online or you may create a new login to register for MBU. Enter your first and last or company name, and see if you can find a match in our database.
Once you pay online, you will be sent an auto-email that will confirm your payment and link you to the online registration survey. This survey will only take about 10 minutes to complete and will ask you questions about your business, how long you have been using MINDBODY and other important questions to help us provide the best MBU experience. It will also provide some helpful tips on preparing yourself for MBU. This survey must be filled out to complete your registration.

Q. What if I want to sign up for more than one person?

A. To register for multiple attendees, please use the online system to pay for your first attendee. You will have the opportunity to include other registrants in your registration survey. We will run payment for the additional attendees to your credit card or checking account/ ACH, and email you a receipt.

Q. Do I have to sign up online?

A. No, you can call Roxanne Banta at 805-476-2708 to sign up; but we think it is good practice to use MINDBODY, so we encourage you to try signing up online.

Q. How do I book my hotel accommodations for MBU?

A. Please read our venue information on travel and hotel booking for MBU. We have reserved blocks of rooms at a discounted rate for MBU attendees, but they will sell out fast, so book early. Make sure you tell the hotel that you are with MINDBODY to receive the discounted room rate. Book your rooms and flights as soon as possible. Travel and accommodations can be pricey and difficult to come by. View rate and contact information for our hotel and venue partners.

Please make sure your registration is complete and your spot at MBU is confirmed before booking travel and accommodations.

Q. Can I share a room with another MBU participant?

A. If you would like to share a room, let us know and we will send out an email to interested MBU attendees with your contact information. However, we can’t guarantee that we can find you a roommate.

Q. Who from my organization should attend?

A. We highly recommend that both the owner and manager attend MBU. The sessions cover business theory, marketing, best practices and financial planning, subjects most relevant to the owner and manager. The sessions also cover hands-on technical training to use MINDBODY, which may be done by the owner, manager or desk person of your organization. We find it most effective when everyone is on the same page. If you are unsure, please contact Roxanne Banta.

Q. Do I need to bring a laptop?

A. Yes, we require that you bring a laptop computer for the MBU online hands-on training sessions.

Wireless internet (Wifi) access is essential to this online training. Please make certain that your wifi access is up and running. If your general wifi access is not good, we recommend obtaining a backup method for wifi access like an Airport or a Wireless Access Card.
Check the general health and wellness of your laptop. Naturally, a sound and functioning laptop is critical to your ability to participate in online training. You will need ample power (and the ability to operate on battery as well as AC/corded power), and a solid internet browser and sufficient memory to run wifi, internet and Microsoft Office. (View all the system requirements for MINDBODY).
Make sure Microsoft Excel is up and running on your laptop and you are familiar with its basic functions. Excel is a vital partner to MINDBODY for data analysis and reporting features, and you will be using it for these purposes during training.
Make sure the MINDBODY feature “Sales Team Management” is enabled on your MINDBODY account. Path: Toolbox > Setup > General Setup > System Settings: Sales Team Management.

Q. What are the one-on-ones?

A. The one-on-ones are an opportunity for you to address the specific needs of your business one-on-one with a senior MINDBODY team member. This can include technical questions or issues that you have with MINDBODY; marketing strategies; accounting and payroll; or financial reporting, to name a few.

Our team’s expertise ranges from general business consulting to marketing, structural or technical consulting. The one-on-ones are offered to customize your MBU experience and make sure you get what you need.

Feedback from our 2006 participants rank one-on-ones as one of the best features of this training. To get the most out of your one-on-one, we encourage you to prepare in advance by determining the key points of your business where you could best use expert support, and to come prepared with specific questions, issues and supporting materials.

Q. If I am a new MINDBODY client, is MBU appropriate for me?

A. There are now two levels of training offered at MBU. If you are a new user, attend the beginner level of MBU and learn how to become more proficient in the basic operations of the software. However, MBU should not be regarded as a replacement for your initial MINDBODY client training. You must be fundamentally proficient with MINDBODY and familiar with the basic operations of the software to benefit from MBU. MBU can help new clients run more profitable and efficient businesses and avoid many of the common mistakes that new businesses make.

If there are sessions that you do not think are relevant to your new business, you may choose to schedule a one-on-one during that time. If you are still unsure, please contact Roxanne Banta to discuss your situation.

Q. If I have been using MINDBODY for years, is MBU appropriate for me?

A. MINDBODY is being continuously improved and upgraded with new features, so even our most seasoned users find that they learn a lot at the “advanced track” at MBU. Business theory, best practices, marketing and financial reporting are areas even our longtime users find immensely helpful to review or explore in greater depth.

Networking with your peers and applying in-depth analysis and advanced marketing and management techniques can breathe new life into even the most well-established business. If you are still unsure, please contact Roxanne Banta to discuss your situation.

Q. What else can I do to prepare for MBU?

Complete your online registration survey and phone interview with Director Roxanne Banta.
Make sure you’ve completed the Getting Ready Checklist from your registration survey.
Confirm your travel and hotel arrangements (check our Travel and Accommodations page for details on locations and special rates at our hotel and venue partners.)
We encourage you to read The E-Myth Revisited: Why Most Small Businesses Don’t Work And What to Do About It, by Michael E. Gerber. It’s an excellent analysis of the challenges of 21st century business.
Be pro-active. Devote a little time to thinking about your goals for MBU: your one-on-one consultation, the technical training sessions, the business topics. What are your strengths and weaknesses? What are you hoping to learn? Clarity on these questions is one of the best things you can do to make MBU work for you.

Courses

Welcome / Roadmap to the Future with Rick Stollmeyer
Rick will kick off our three-day event with a big picture overview of where the MINDBODY™ Online system is and where it will soon be going.
Getting Your Clients Online with Rick Stollmeyer
This topic will give step by step instructions for setting up and optimizing your MINDBODY system for e-commerce and web scheduling. Whether you are a veteran at accepting online reservations or just considering the idea, this topic will give you powerful tools for increasing your revenue and reducing your administrative hassles, while improving your client satisfaction.
Marketing: What Works! with Bob and Beverley Murphy
Bob and Beverley will share insights gained from building one of the most successful and profitable yoga studio chains in New York City and one of the first to deploy the MINDBODY system. Learn how to identify your target market, create niche markets and a marketing plan, as well as other proven strategies to increase your client base. This session will also cover online marketing, including: improving your position in a natural search and how to use online advertising
Keeping Track of Your Clients
This session will cover the vast depth of information you can track about your clients, including client relationships, client types, and the new client indexing feature.
Client Self Sign-In / Rapid Sign-In
We will show you how to reduce your administrative overhead and increase revenues by implementing bar code client ID cards and setting up client self service kiosks.
Hardware Demo
From standbys like the Credit Card Swiper and Receipt Printer to great new toys like the Wireless Inventory Scanner Gun, learn all the tricks of the tools of the trade.
Managing Appointments, Reservations and Wait lists
From the nuts-and-bolts of daily scheduling to more advanced new features, we will help you navigate all the options and possibilities for scheduling from both the staff and the client sides.
Using MINDBODY for Marketing
Learn how to keep your schedules full and increase your revenues through targeted client marketing. During this topic, We will demonstrate how to combine various reports to produce the perfectly focused "tagged client" list.
Managing Contacts for Newsletters and Targeted "E-Blasts"
Once you have your the perfect "tagged client" list, what do you do with it? This segment will cover the latest techniques for producing compelling newsletters and "e-blasts" designed to keep your clients connected to your business. The overarching goal: to transform passive clients into active promoters who refer others.
Accounting and for Non Accountants with Rick Stollmeyer
Service businesses face unique challenges when it comes to accurately tracking revenues and expenses. The principals of "Cash vs. Accrual" can be confusing to non accounting professionals, but they are hugely important for the kinds of businesses that use MINDBODY. Rick will present these important concepts in a straight forward way, helping you understand the vital signs of your business. Rick will also cover QuickBooks integration, both manually and via the FITLINK system.
Increasing Your Bottom Line with Bob Murphy
Bob shares critical elements to improving your profitability and enjoying your business more. In this session you will learn how to create a budget, analyze operating expenses and determine key indices that reflect the health of your business.
Client Retention and World-Class Customer Service with Bob and Beverley Murphy
It takes five times more effort to generate a new client than it does to keep an existing one. Learn how to improve customer service and client retention rates and turn passive clients into eager promoters of your business.
Building Revenue With Auto-Pays with Roxanne Banta and Beverley Murphy
Whether you run a studio, spa or salon, auto-renewing memberships and packages are an organic way to encourage client repeat business and increase revenues. Learn how easy it is to increase revenues through automatically renewing client packages and memberships.
Financial Reporting & Trend Analysis
This session will open with an overview of MINDBODY financial reports. We will then lead advanced teaching on how to give clarity to the numbers using comparisons, percentages & graphs.
Overview of MINDBODY Reports
This session will give a general overview of many of the reporting capabilities MINDBODY offers and how they are best used.
Industry Trends with Bob Murphy
What are the current trends in today’s Wellness Industry? Negotiate between global, national and local trends and learn how to make today’s market work for you.
Managing Workshops, Special Events & Certification Programs
Learn how to set up MINDBODY Enrollment Scheduling to promote and manage client enrolled programs, such as workshops, certification classes, teacher training, concerts and other special events.
Retail POS, Inventory Management & Reporting
Setting up Your Online Store
MBU staff will cover retail aspects from basic product management for sale and internal use to advanced topics, including tracking inventory for returns and Online Store orders, and Purchase Order management. Beverley will cover the crucial do’s and don’t’s to Retail.
Using Web Help and Other MINDBODY Features to Train Your Staff
Learn about all the resources available to you from MINDBODY so that you can train your staff better and maximize your use of the software.
Effective Staff Management with Roxanne Banta
Roxanne spent a year and a half managing the burgeoning MINDBODY Customer Service team. During this session, Roxy will share valuable staff management insights, providing an easy staff MINDBODY training manual and tips for controlling staff access to the MINDBODY system.
Sneak Peak with Rick Stollmeyer
Rick will open up the chocolate factory for a special tour of some of the newest and most exciting features coming soon.

Testimonials

“I really enjoy MBU. This is my second year attending and I’ve learned so much more that I can’t wait to use at our studios. The networking aspect of MBU is wonderful. It’s great to be with other businesses in the wellness industry. I’ve had the opportunity to exchange ideas and better business practices with everyone. This experience helps reinforce what you already know while teaching you new things and helping you move your business forward. Thanks!”

Shannon Faith, Pendleton Pilates, Loveland, OH

“The MBU staff was very helpful and accommodating. They have profound knowledge of the industry’s they serve and how to help them be successful via effective operations, marketing, and general management. Well done! Thanks for all the help!”

Monica Gibson, Qi Mountain, Greenville, SC

“The MBU staff is approachable, knowledgeable, and compassionate. Their sincere mission to help us to help others is apparent at all levels – even in their new “green” office facility. Their help has turned our business upward. The entire Tone community thanks you.”

Monica Anderson, Tone Pilates Dance Yoga, Santa Rosa, CA

“MINDBODY is improving the health and wellness of the world by offering innovative solutions and extraordinary customer service to their clients.”

Jean Munoz, Sattva Yoga, Pilates, and Ayurveda, Rocklin, CA

“Although the software is very user friendly on it’s own, it was great to have the chance to be amongst peers that have the same questions and concerns as you, it was very comforting. Having the “experts” right at your fingertips was wonderful. Being able to schedule one-on-one appointments with the experts, even better! The clarity on day to day responsibilities and encouragement to implement even more…success is a given. Thanks so much!”

Michelle San Roman, Elevation Pilates, San Francisco, CA

“We had no idea that we would be learning so much! I brought my manager with me so that we could be more efficient but what we realized was that we needed to learn how to harness the power that the software offered, and that in doing so, we could take our business to a whole new level. I also loved being able to meet other studio owners and share ideas, experiences, and best business practices. We’re planning to attend every year as continuing education. See you in 2008!”

Peggy Wallace, Elevation Pilates, San Francisco, CA

“This has been an essential “jump-start” for me in planning my pilates studio opening. Don’t wait until you have been open a while, come here as part of your early learning curve. Marketing, Financial Reporting, and Client Retention were so effective.”

David Marshall, IM=X Pilates Sparks, Sparks, NV

“I am so glad that you provide your clients with the opportunity to attend a university like this. The staff has answers to many important questions and it is very motivating and exciting to be taught by such knowledgeable people. I had a whole list of questions and they were all answered in a single one-on-one session with the MBU staff. I am a results oriented person and I feel completely satisfied by the results of MBU. This is one of the best investments I have ever made for my business. Thanks to all at MINDBODY.”

Dolly Johnson Cox, Dolly’s Day Spa and Boutique, Draper, UT

“Great conference! Very Informative! I love the option to schedule meetings with specific techs. Three days is a great amount of time, not too short or long. I look forward to applying all that I have learned!”

Jolene Bennis Dimitrott, Yoga Tree, San Francisco, CA

“Coming all the way from Jamaica to be here was a long journey, but worth every moment of it. Amazing and chock full of information, explanations, and simpler ways to get our store and studio moving forward. I would encourage all ass soon as you can to come to MBU. Thanks a million for 3 great days.”

Judene Lee, Shakti Mind Body Fitness, Jamaica, West Indies

“I really enjoyed my time at MBU. I got great clarification and even mastered a few prior thorns in my side. I can’t wait to implement all the great ideas. Thanks!”

Miss Paula Mahaffey, Radiance Health Solutions, Campbell, CA

“Thank you for putting on such a great event. While one can feel overwhelmed with all of the information, the inspiration to grow, streamline, organize, and analyze is profound. I feel that this company is truly making a change in the attitude and viewpoint in business.”

Christine Wilson, Infinite Dynamics, San Luis Obispo, CA

“MINDBODY University went above and beyond our expectations! Not only did we learn how to maximize our MINDBODY Online software, we also gained a wealth of ideas on how to develop and grow our business. We were truly inspired on how to take our business to the next level through marketing strategies, hiring & developing staff, developing new streams of income, etc. Thank you for a job well done!”

Miles Morsey, Star Pilates, Moraga, CA

“Highly recommended for staff and owners! Great way to fine tune, refresh & rethink ways to run your studio. Privates were invaluable to answer specific questions/concerns. Great (destination) location (in California)!”

Inner Vision Yoga, Chandler, AZ

“It was amazingly helpful and the one-on-ones were INVALUABLE! Thanks for helping us not only with the software, but with our actual business! Tons of helpful marketing and ‘logistical’ ideas.”

Laura Stein, The Bar Method, San Mateo, CA

“Thank you to the whole MINDBODY team! Nice setting (Sycamore Mineral Springs), wonderful personal attention. Really appreciated the separation of advanced and beginners classes. GREAT 3 DAYS of learning and sharing. The one-on-one sessions were very helpful and an unexpected bonus of MBU. ”

Michele Merhib, Elements Therapeutic Massage

“MBU was very well organized and there was a tremendous amount of information that I am still assimilating. I feel very excited to start putting to use the new things that we learned. It felt very much like a mini business course. I look forward to continue recommending MINDBODY to all the new Bikram studios in the future.”

Donna Rubin, Bikram Yoga NYC, New York City, NY

“I really enjoyed all of the seminars that I was able to attend. You also gave me a lot of inspiration. After 9 years in the business it was needed and you guys did it for me. I am excited again about all MINDBODY and Power Pilates has to offer. Thanks you sooo much!”

Stacy Mitnick, Power Pilates, New York City, NY

“I wanted to thank you and your entire team for the workshop. It was a great experience and I have come home feeling very inspired and ready to conquer it all.”

Tamara Basmadjian, Bikram Yoga Fourways, Johannesberg, South Africa

“Attending MBU was one of the best things I have done for our studio. I learned SO MUCH information to take our business to the next level of operations. The faculty were very knowledgeable and it was very informative to have one-on-one sessions with some of the staff members. I highly recommend MBU!”

Gina Kelley, Tranquil Space Yoga, Washington, DC

“MBU was a complete recharge to my business and just what I needed. I see that you as a company are working on a lot of the same issues that I have as a business owner so your solutions and ideas are practical and inspiring. Thank you for putting this together. Your business has helped my business grow!”

Alyson Dobbert, Tone, A Pilates Studio, Santa Rosa, CA

“MBU was an amazing experience; I developed a new appreciation for the company. You have amazing staff and people behind your product. We left thinking we would invest in MINDBODY! Thanks for a great training. We feel it was the best decision we made all year!”

Sharon Hwang and Todd Tzeng, Pure Massage, Denver, CO

“Just wanted to say Thank You for MBU. It was an amazing experience and critical for the growth of our business.”

Kirsten Elfendahl and Kathy Triplett, Yoga Centers, Bellevue, WA

“What a great thing you guys are doing. I am ready to sign up for next’s years for round two.”

Jen Ballew, Bikram Yoga The Woodlands, The Woodlands, TX

“Thank you so much for the wonderful experience at MBU in New York. (We) were overwhelmed (in a good way) by the wealth of information you provided, and by the the personalized methods you used to help us. I am very impressed with your company’s commitment to your clients. It is clear that you are passionate about the product you created and helping people use it to its fullest potential. It was energizing to have my eyes opened to all the possibilities MINDBODY offers – a complete system for operating a business.”

Darlene Gilmore, Johnny Fitness/Empowered Yoga, Wilmington, DE

“The entire staff is extremely helpful and genuinely care that you fully understand the features. MINDBODY wants their clients to run successful businesses!”

Anonymous

“It was a catalyst to drive our business forward.”

Debbie Williamson, Midwest Power Yoga, Appleton, WI

“I learned sooo much!”

Julie Parker, Baptiste Power Yoga, Boston, MA

“It was amazing!”

Vera Tuchapsky, Movements Afoot, New York, NY

“I found the whole experience to be wonderful! Thank you!”

Lori Weinstein, Premier Pilates & Wellness, Castle Rock, CO

“Going into the training, I knew I was going to gain some knowledge about MINDBODY software that was going to help transform the way I do business; yet I had know idea how much it was going to make a difference. I gained so much more than I expected, and it breathed new life into my business!”

Gail Grossman, Om Sweet Om Yoga, Port Washington, NY

“I love working with you guys one on one. Everyone is so knowledgeable and I feel like individually you understand our questions/concerns.”

Richard Brenin, Flow Yoga Center, Washington, DC

Many of our past attendees are willing to act as references for MBU. To be connected with a reference, email us!

Venues

New York City

Venue

AVEnts, 15 West 28th Street

Accommodations

Hotel Giraffe, 365 Park Avenue South at 26th Street

This stunning hotel blends the luxuries of a top-flight chain with the unique details of a boutique independent. From perfectly appointed rooms to its free guests’ wine-and-cheese hour, Giraffe has thought of everything to make your stay fulfilling and complete.
Gershwin Hotel, 7 East 27th Street at 5th and Madison Avenue

Located in the original “Tin Pan Alley”, this funky budget hotel offers simple accommodations with a designer touch. Keep the company of famous friends – each floor of this 100-year-old hotel features a gallery of celebrity portraits by a different artist!

MBU special rates: $195-210 / night
(Please note that there is a code that must be used to receive discounted rates when reserving your room. This will be sent to you via e-mail after registering for MBU.)

Travel

New York City is one of the premiere travel destinations in the world! Please make your plans early. If you are traveling by air, LaGuardia airport is the most easily accessible to the city; however, many longer-haul flights fly only via JFK International, which is slightly further out. Newark Airport in New Jersey can be reached via mass transit buses or taxi and in some cases offers more economical flights.

For transit within the city or to one of our hotels, visit hotel websites for details on location and transportation. There are mass transit options from all NYC area airports; however, taxis are the most efficient and will generally cost $30-50 depending on traffic and distance.

Metro North, Long Island Railroad and New Jersey Transit trains run into the city regularly to Penn Station and Grand Central, both of which are a very short cab or subway ride to our suggested hotels and AVEnts.

California

Venue and Accommodations:

Sycamore Mineral Hot Springs
Avila, California

Located on California’s beautiful Central Coast, this private retreat will pamper and relax you. Spend the evenings unwinding in natural hot springs absorbing the healing properties of unique mineral baths. Enjoy beautiful hikes, a soothing spa treatment or the central California beach.

MBU special rates: $160-200 / night

Travel:

Sycamore Springs is located in Avila/ San Luis Obispo, which has a small local airport (Airport Code: SBP). You may fly into major CA airports such as Los Angeles or San Francisco and then take a commuter flight to SLO. If you wish to drive from LA, San Francisco or another California location, you may do so – San Luis Obispo is approximately halfway between LA and San Francisco, a 3-3.5 hour drive in either direction.

The San Luis Obispo Airport (Airport Code: SBP) is located 10 miles from the resort. Shuttle flights directly into San Luis Obispo County Airport from Los Angeles and San Francisco are serviced by American Eagle and United Express/Skywest. Phoenix is serviced by America West (Mesa).

San Luis Obispo Airport 805-781-5205
America West Express 800-235-9292
American Eagle 800-433-7300
Pacific Skyway 805-925-4086
Sun West Aviation 805-547-8622
United Express/Sky West 800-241-6522

Team and Faculty

Roxanne Banta is the Director of MINDBODY Education. In this vital role, Roxy coordinates customer continuing education programs, including the very successful MINDBODY University Events. An avid yogi as well as an experienced database programmer and college lecturer, Roxanne loves MINDBODY because it “allows the wellness industry to focus on providing a way of life that is an integral part of living in today’s world.” In her 2 years with MINDBODY she has managed Customer Service and Data Conversions.
Beverley Murphy, M.H.S. is an instructor for MINDBODY University after successfully creating and directing the inaugural events of MINDBODY University. She is a business consultant to yoga and pilates studios and other mind-body businesses.

As a former owner and director of Be Yoga Studios (now Yoga Works) in New York City, Beverley managed four locations and created and oversaw one of the most successful regional teacher training programs in the country.

Beverley was the Head of Yoga Works New York Teacher Training Program and Teacher Management before joining MINDBODY.
MINDBODY CEO/CTO and Founder Rick Stollmeyer’s passion is bringing wellness businesses into the 21st century. A former technical engineer, Rick’s goal is to use ground-breaking technology to revolutionize how small businesses do business.
Executive Vice President & CMO/CFO Bob Murphy discovered OmSoft in 2000 as the co-owner of Be Yoga Studios, where he used it to grow the business three-fold over five years. As head of marketing and sales, Bob continues to refine MINDBODY tools to best serve and grow our MINDBODY clients.
MINDBODY Sales Director Andres Moran graduated from California Polytechnic University with a Bachelors of Science in business administration. Andres has been an entrepreneur and worked on a cruise ship before joining MINDBODY. He has been with MINDBODY for over 4 years and has specialized in international clients, technical support and training before joining our sales team July 2005.

Guest lecturers may include experts in a range of specialty topics.

Graduates