MINDBODY Marbles
Free strategy papers containing little nuggets of wisdom for growing your business.
Featured Marble
10 Reasons to Use
an Email Marketing Service
Email marketing is one of the most powerful marketing tools available developing customer relationships. To carry out effective email marketing, you’ll need more than just an email account and some snappy prose. It may be hard to hear, but using a standard email account (e.g. Outlook®, Yahoo®, Hotmail®) to send promotional emails is not doing email marketing well. That’s because these accounts have significant limitations that can actually hurt your email marketing efforts. The good news is MINDBODY now includes Email Marketing by Constant Contact, giving all new MINDBODY clients the ability to send unlimited emails to up to 500 email addresses, at no cost. This whitepaper includes 10 reasons to use a professional email marketing service like Constant Contact.
Why Outsourcing is Bad for Business
As the Great Recession slowly eases away, businesses that have survived find themselves leaner and meaner thanks to savvy management and streamlined costs. In an effort to better utilize a smaller staff, many have relied on third-party agencies to handle certain administrative functions, such as monthly customer billing and collections. But outsourcing your collections could be costing you more than just agency fees, it could be costing you customers.
Quality vs. Quantity: Why Niche Marketing Works
Imagine that you have just opened a new fitness studio offering hip-hop dance classes. You decide that you need to get the word out to the community, so you place ads in a local newspaper. After a month, you realize that you haven't gotten any clients in from this ad, so you put on your Sherlock Holmes hat and do a little investigating, only to discover that the newspaper's readership consists primarily of retirees,”not exactly the most likely people to sign up for a hip-hop class! Congratulations, you have now learned that successful marketing isn't just about getting the word out; it's about getting the word out to the right people and through the right channel. "The right people" are the ones who actually have a need for your business, and therefore are your potential clients. In order to market to the right people, every business should identify its target market, and focus their efforts on reaching that particular group.
Turning Green into Green
More and more individuals and businesses are taking simple steps to become more environmentally friendly. Download "Turning Green into Green," a free white paper that will show you how jumping on the environmental bandwagon not only helps the planet, but also your bottom line.
Boost Your Client Base in a Single Day
A constant challenge in the wellness industry is getting people in the door that have only a vague understanding of the benefits of your services. Holding an open house can overcome this challenge, as it eliminates barriers that would normally keep curious first-timers at bay. Download this free whitepaper, "Boost Your Client Base in a Single Day," to learn how to get the most out of your Open House.
Using Down Time to Up Your Business
Chances are, like any business, you experience periods of pandemonium and periods of calm. While it may be tempting to sit back and relax during down times, why not use these moments to strengthen your business? Download our free guide to using down time to grow your business and project a message that says this is an active, vibrant business."
Low Cost Strategies for High Impact Results
So you don't have a large promotional budget? No problem. No staffing to implement sophisticated marketing strategies? Don't worry about it! Download this free white paper, "Low Cost Strategies for High Impact Results" for two simple, tried and true methods for bringing more clients through your door and keeping them there longer.
7 Questions to Ask About Software
So you've decided it's time to take your business to the next level, or perhaps you're opening up a new business. Either way, congratulations! Download our free guide, "7 Questions to Ask About Software," for choosing the right software for both you and your business.
The Power of Recurring Revenue
Recurring revenues create a stable cash flow, contribute to client retention, increase your client base, and ultimately strengthen your bottom line. Download our free white paper to learn how to harness "The Power of Recurring Revenue." You'll see that no matter the type of business you run, you can benefit from a recurring revenue program.
