MBU Webinars

Are you ready to transform your business in 2012?

Learn the best practices presented at our live MBU events from the comfort of your home or office with our first MINDBODY University Webinars Series.

MBU participants typically grow their revenue 40% -- now you can too!

Topics are listed in the schedule below. Each webinar builds upon the previous one, so it's best to sign up for the whole series. Content will focus on business theory and best practices, or getting the most out of the software. A few webinars will incorporate both. Webinars are taught by our MBU Staff which includes Beverley Murphy, Nicole Chetaud, Kristin Andrews, and Kitten Harpain.

Once you purchase the series, you will receive the recording and PowerPoint presentation via email after the webinar ends. If you have missed a webinar, but sign up for the whole series, those recordings will be sent to you once you sign up. Please contact Karilynn Ash with questions.

Special pricing for all 12 webinars!

Pay only $15 per webinar when you enroll in all 12 topics
Pay only $10 per webinar when you enroll in all 12 topics (MBU Alumni)

One webinar!

$35 per webinar
$25 per webinar (MBU Alumni)

Each WebEx presentation is 45 minutes long with an additional 15 minutes of Q&A on select Thursdays at 9:30 am PST/12:30 EST There is no limit to the number of staff members that can view each presentation. You will also receive a recorded copy if you can’t make the live presentation or want other staff members to view it.

Schedule

What are Key Performance Indicators (KPI’s)? How is your business doing? Is your revenue growing? Are you bringing in more new clients? Key Performance Indicators (KPI’s) will answer these questions and more. KPI’s are a set of reports which help you measure and analyze the health of your business.

In the KPI Webinars you will learn how to run reports in MINDBODY and create a spread sheet so you can track them over time. We will show you how you can use this information to make better decisions to grow your business. During these webinars, we will break down the KPI’s into (3) important groups: Attendance & Revenue, Retention, and Pricing & Referrals. See below for more detail.

January 19, 2012: Key Indicators Part I – Attendance and Revenue
Beverley Murphy and Nicole Chetaud

In this session you will look at KPI reports that show revenue, attendance, new clients, and average attendance. We will show you how to track these reports, how to run them in MINDBODY, and what they tell you about your business. A 2012 Key Performance Indicators excel spreadsheet will be supplied and you can update your spreadsheet after the webinar.

February 2, 2012: Key Indicators Part II– Retention
Beverley Murphy and Nicole Chetaud

In this second KPI webinar, we will look at reports that measure retention. These reports will reflect if your clients are coming back, if your Groupon offers are effective, and what your intro offer to auto-pay conversion rate is. Tracking these KPI’s will help you improve your retention and grow your business! We will use the spread sheet from the first KPI session.

March 8, 2012: Key Indicators Part III – Pricing and Referrals
Beverley Murphy and Nicole Chetaud

If your services and classes are not intelligently priced, you will not realize your true revenue potential! In this webinar you will analyze what series are selling and how to improve your pricing. Introductory offers are one of the most powerful tools to bring new clients to your business. We will help you create and price more effective introductory and Groupon/social buying offers to bring new clients in the door. You will also learn how to track how your clients heard about you, the best way to get this data, and what these numbers are telling you about your marketing efforts.

April 26, 2012: Auto Pays/Memberships
Beverley Murphy and Nicole Chetaud

Creating recurring revenue through auto-renews/memberships is guaranteed to grow your revenue, stabilize cash flow, and increase your attendance. Intro offers bring new clients in the door, auto-renew/memberships keep them coming back. In this session, we will review the basics of creating and pricing auto-renews. You will also learn how to analyze the effectiveness of this strategy.

May 10, 2012: How to Set up your Auto Pay Membership or Auto-renewing series
Kristin Andrews

Learn how easy it is to increase revenues and client retention through our automatic billing features, Auto-Pays. Make the Contracts feature work for you so your recurring revenue is effortless. Learn how to setup Memberships so your clients receive perks and special privileges that they get for being dedicated to your business.

June 7, 2012: Marketing 101
Beverley Murphy and Nicole Chetaud

In this webinar, you will learn how to create inexpensive but compelling marketing materials and improve your brand or look. We will review “best practices” and the most effective marketing techniques, from Groupon to guerilla marketing so that you get the most out of your marketing dollars! Through case studies and examples from other MINDBODY businesses, you will gain the confidence to invest in marketing with proven results!! You will receive documents to create a basic marketing plan for 2012.

July 19, 2012: Online Marketing – E-blasts and Social Media
Nicole Chetaud

E-blasts and E-Newsletters are one of the most powerful and inexpensive marketing techniques you can use to grow your business. In this presentation, we will discuss the latest techniques for producing compelling newsletters and "e-blasts" designed to keep your clients connected to your business. Lastly, we will discuss how social media can assist with building your online buzz and community.

August 16, 2012: Google AdWords
Kitten Harpain

When traveling, how do you find where the nearest restaurants and wellness services are? More and more people are turning to the Internet to find all types of services and products. During this session, Kitten will walk you through setting up an online advertising account with Google AdWords. She will share insights and tips for creating and managing a successful ad campaign to help make your business available at the click of a mouse.

September 20, 2012: Get your Clients Online
Kristin Andrews

Learn how simple it is to for set up and enable your MB system for e-commerce and web scheduling. Whether you are a veteran at accepting online reservations or just considering the idea, this topic will give you powerful tools for increasing your revenue and reducing your administrative hassles, while improving your client satisfaction.

October 25, 2012: Sales Techniques
Beverley Murphy and Nicole Chetaud

Improving your sales is one of the fastest ways to grow your bottom line! We will cover the best sales strategies, how to create a sales process, and how to use MINDBODY for sales communications and follow – up. Many businesses are not comfortable with “sales”. We will address this issue and help you find techniques that work for you. You will learn that being a “sales” person is really just sharing your knowledge and love of what you do. Sales scripts will be included.

November 8, 2012: Client Retention
Beverley Murphy and Nicole Chetaud

Client retention is one of the biggest problems cited by MINDBODY clients. This webinar will outline simple, proven retention strategies in customer service, pricing, and sales. You will be able to immediately implement these ideas and see your retention increase. MINDBODY University is a virtual clearinghouse of retention “best practices”. You will be inspired when you hear these success stories!

December 6, 2012: Auto Emails and Constant Contact
Kristin Andrews and Nicole Chetaud

This segment will discuss how to setup and use Auto E-mails, including basic techniques for making them pop. We will also show how to setup Constant Contact integration so your e-mail marketing is seamless and effortless.