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Marketing: What Works! Part I
Beverley Murphy
Increase your bottom line through effective marketing. Most of your client don’t even know you are there! In this session you will learn the most effective marketing strategies to bring lots more people into your business. You will learn how to define your brand or “look” of your marketing materials and create simple collateral, like post cards and flyers. We will show you how to create irresistible pricing and other “Intro Offers” to bring more clients in and keep them coming back, and improve your overall pricing strategy which can make or break your business. Your website is one of your most powerful marketing tools. We will show you website improvements that are guaranteed to generate 10%-40% more revenue to your business.
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Marketing: What Works! Parts II
Beverley Murphy
This courses takes you through a review and evaluation of many marketing strategies that we see at MINDBODY, including Groupon, Google, social media and Open Houses, and helps you choose which ones are best for your businesses. We will explore how to target and market to lucrative niche markets. You learn how to create a simple Marketing Plan, create specific targets/goals, so that you can effectively and successfully implement these marketing strategies when you get home.
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Using MINDBODY Online Business Manager for Marketing
Kristin Andrews
Learn how to keep your schedules full and increase your revenues through targeted client marketing, including categorizing with Client Types and Client Indexes. Also learn how to combine and customize reports to measure the success of your marketing campaigns.
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Online Marketing
Nicole Chetaud
Email marketing is one of the most powerful and inexpensive strategies you can implement to grow your business. This presentation will review how to use Constant Contact and best practices for creating compelling newsletters and e-blasts. Learn how to connect your clients to your business community through different social media sites such as FaceBook and Twitter. Also, find out how MINDBODY is helping market your business with Finder products. Finally, we will end the presentation with an interactive discussion where you can share techniques you’ve tried with the group.
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Increase Online Presence with Google Adwords
Bob Murphy
When traveling, how do you find where the nearest restaurants and wellness services are? More and more people are turning to the internet to find all types of services and products. During this session, we will walk you through setting up an online advertising account with Google Adwords. We will share insights and tips for creating and managing a successful ad campaign to help make your business available at the click of a mouse.
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The Recipe
Rick Stollmeyer
Rick founded MINDBODY in his garage in 2001 and has led the company to serve close to 14,000 wellness businesses improving the health and wellness of the world. He will open up the chocolate factory for a special discussion of the secret sauce of successful businesses.
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Accounting for Non-Accountants
Rick Stollmeyer
Service businesses face unique challenges when it comes to accurately tracking revenues and expenses. The principles of "Cash vs. Accrual" can be confusing to non accounting professionals, but they are hugely important for the kinds of businesses that use the MINDBODY Online Business Manager. We will present these important concepts in a straightforward way, helping you understand the vital signs of your business.
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Creating a Viable Business
Bob Murphy
Bob shares critical elements to improving your profitability and enjoying your business more. In this session you will learn how to create a budget, analyze operating expenses and determine key indices that reflect the health of your business.
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Key Performance Indicators Workshops
MBU Staff
How is your business doing? Do you really know? If you have tried to make improvements or spent money on marketing – do you know whether they worked? Key Performance Indicators measure how your business is doing and give you important information to make better decisions about your business. KPI’s quantify things like attendance, revenue, new clients, average attendance/visits and retention. Without tracking and quantifying this information you really don’t have a clue how your business is doing or where you can improve it. In a series of 3 workshops, we will break down the reports into: Attendance & Revenue, Client Retention, and Pricing Strategies.
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Sales Techniques
Beverley Murphy
Better sales techniques is the single most effective retention strategy we see at MBU. And yet, most businesses are “uncomfortable” selling their services. Your clients want more of what you are offering – why not give it to them! You will learn to get comfortable “selling” and training your staff to sell. We will review the best ways to increase your sales, connect with your clients, and create a sales process. You will learn how to use MINDBODY to facilitate and organize this process, and to quantify whether your sales/sales people are successful. This is one of the easiest way to grow your bottom line.
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Auto-Pays, Contract, and Memberships
MBU Staff
Learn how easy it is to increase revenues and client retention through our automatic billing features, Auto-Pays. Make the Contracts feature work for you so your recurring revenue is effortless. Learn how to setup Memberships so your clients receive perks and special privileges that they get for being dedicated to your business. Included in the manual you will find a worksheet for helping you price your Auto-Pay perfectly.
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Industry Trends
Bob Murphy
Learn about trends in the various wellness industries we service including yoga, pilates, spa, salon, fitness,and dance. Negotiate between global, national and local trends and learn how to make today's market work for you.
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Getting Your Clients Online
Kristin Andrews
Learn how simple it is to for set up and optimize your MB system for e-commerce and web scheduling. Whether you are a veteran at accepting online reservations or just considering the idea, this topic will give you powerful tools for increasing your revenue and reducing your administrative hassles, while improving your client satisfaction.
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Managing Appointments
MBU Staff
From the nuts-and-bolts of daily appointment booking to more advanced new features such as booking multiple services at once, scheduling and updating recurring appointments, or the drag-and-drop features, we will help you navigate all the options and possibilities for scheduling from both the staff and the client sides.
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Managing Reservations & Waitlists
MBU Staff
Learn how to manage of daily class scheduling and more advanced features such as waitlists and pre-requisites, we will help you navigate all the options and possibilities for scheduling from both the staff and the consumer sides.
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Managing Workshops, Special Events & Certification Programs
MBU Staff
Learn how to set up MINDBODY Enrollment Scheduling to promote and manage client enrolled programs, such as workshops, certification classes, teacher training, concerts and other special events.
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MINDBODY Foundations
Kristi Nunes
During this session we will go through the setup of your MINDBODY system and make sure that you have the basic setup steps complete so that your software runs smoothly and to help you get the most from the technical topics covered during MBU.
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