Powerful business analytics
MINDBODY’s online retail management software integrates many different modules and features into one unit. Because all features are tied together, you are able to run and cross-reference many different analytical reports. These will give you unique insights into your business, show you what’s working and lead to the discovery of missed business opportunities.
Find your best sellers and your big spenders
What was your most popular product in June 2008? Who are your top-50 customers? Ever wanted to test the 80/20 rule? MINDBODY offers both a Best Sellers and a Big Spenders report so you can quickly find answers to these (and other) questions.
Target marketing made easy
MINDBODY offers many features that help your marketing efforts. For example, Client Indexes allow you to record customized demographic information about each customer (i.e. age range, favorite product line, location – whatever your business considers important). You can even require that certain Indexes be completed when you add a new customer. Use these to easily pull specific customer lists for targeted email and marketing campaigns.
Promotion tracking
If you run a sale (either online or in-store), track it using Promotion Codes. You can report on the sale’s success by location (even from your online store), by date range, by customer group and more. The more you know about your sales, the more successful they will be.
Customer referral analysis
When you spend money on marketing efforts, you want to track your return on investment. To do so, run MINDBODY’s Referrals report. This report shows you how each of your customers heard about your business: a search engine, a radio ad, the newspaper, etc. If they were referred by another customer, you can even specify and reward that particular person.
Analyze your purchasing patterns to understand growth
MINDBODY’s sales reporting capabilities let you track your sales by revenue category, by individual product, by supplier, by sales rep. You can see which sales were voided, which were returned, which were sold with a promotion. We would go on, but we’re starting to sound like a Dr. Seuss book.
Prospect tracking and sales forecasting
If your business employs a sales team, you need a Customer Relationship Management (CRM) software to track potential customers (or “prospects”). MINDBODY offers prospect tracking to mark the likelihood that any particular prospect will become a customer. In turn, you will be able to forecast the sales you expect to see in the future from these “not-yet-customers.”
