Overview

Email marketing is one of the most powerful marketing tools available for communicating and developing relationships. But using a standard email account (e.g., Outlook) to send a mass text or HTML message to your list is not doing your business any favorsl. Why? Because a standard email account is not designed for email marketing and has significant limitations that can actually hinder your email marketing efforts.

Thankfully, there's a solution! MINDBODY and Constant Contact are partnering to give you access to a world class email marketing service. As of May 1, 2011, all new MINDBODY clients automatically receive a Constant Contact account at no cost.

What's Included?

• The ability to send an unlimited number of emails to up to 500* email addresses
• 400+ email templates to customize with your logo, colors and photos
• Tracking and reports to view open and click through rates
• Secure email list storage to manage and grow your email lists
• Anti-spam checker to ensure high deliverability rates
• Coaching and support from real people
• Seamless connection to your social networks (Facebook, Twitter, LinkedIn, Surverys)
  • Email: Let your Facebook fans and Twitter followers easily add themselves to your Constant Contact email lists, so you can send newsletters, updates and more!

    

  • Events: Holding an event? Invite your email list. Then share the details with your social networks to pack the house.
  • Surveys: Get the online feedback you need, from a whole new audience.
  • Preview how it works!

*If your email list exceeds 500 unique email addresses, you will be prompted to upgrade to a Constant Contact paid plan.

"We absolutely love Constant Contact! It has made sending out our monthly newsletters and important announcements a breeze. And with all the updates and new additions, we are always able to keep our marketing emails fresh and new. Very user friendly and easy to use. I don't know how we ever did it without Constant Contact."

— Kimberly Lidard, Revolution Fitness

How it Works

Shortly after joining MINDBODY, new clients will receive a welcome email from Constant Contact. (Note: Check your spam filter if you don't receive one.) You'll also receive a temporary Username and Password which you will use to map your clients to your mailing lists, essentially synching our MINDBODY and Constant Contact systems.

You will be able to send unlimited emails and newsletters to up to 500 unique email contacts. If your email list exceeds 500, you will be prompted by Constant Contact to upgrade to the next tier.

You'll receive ongoing coaching and support through Constant Contact to maximize your email marketing program.

View this informative tutorial to see how it works.

"I love Constant Contact. It is so easy to connect with my clients and provide them with up to date information concerning the studio. It's easy to track what links people click on. Recently, I offered amnesty to my clients whose packages had expired. I had a client who I hadn't seen for several years come back! It's been great."

— Holly Cameron, Pilates Central

Email Resources

MINDBODY's goal is to help you improve your bottom line and give your life balance. Effective email marketing lets you accomplish both! These tools will help you understand how.

• White Papers
• Webinars
• Constant Contact Learning Center

Email Marketing FAQs

When should I send my email?

According to industry email market research, the best days to SEND email campaigns are Tuesday thru Thursday. Up to 25% of your clientele will be more likely to open and read your email blast on these days. To maximize your send days, industry trends also state that 18% of all emails are sent around 9am (PST) followed by 10am (PST), with open click throughs at their highest at 11am (PST). Between these times up to 30% of your clients/customers/prospects are more likely to open your email.

What kind of text drives the increase of click-throughs on my email?

Based on a survey of over 1,000 email recipients:

• 54%: Featured Products or Services
• 40%: Actual written copy
• 35%: Subject line
• 33%: Discount/Promotion offers
• 12%: Large image placed on your campaign

So keep your hyperlinks up-to-date, your images fresh on each email blast and your marketing material to be straight to the point. Offer your readers a reason to open your campaign an look twice!

Do people really read emails?

A recent survey done by email market researchers has shown that more than 70% of customers and consumers prefer to receive emails, preferably Monday or Tuesday of the week.

What should I include on my email, newsletter or promotional blast?

Depending on which type of email campaign you are sending out, Constant Contact's templates already have the basics covered for you. If you need extra coupon template areas, or more title and headers, just simply ADD the type of block while you are editing your email. Once again... customize, customize, customize!